Being a Purple Squirrel isn’t about scurrying around aimlessly! It’s about being a business leader at the top of your game. Much like the sharp, resourceful squirrel, a successful business person is agile, strategic, and always prepared for the future. Here are 10 daily actions to help you channel the Purple Squirrel and achieve peak performance in your business life.
1. Gather and Store Knowledge
Just as squirrels prepare for winter by storing food, the best business minds collect information constantly. Read industry news, listen to podcasts, or invest 20 minutes daily in personal development. Knowledge is your stash of nuts. Be sure to keep it well stocked.
2. Set Clear Priorities (Bury the Right Nuts)
Squirrels instinctively know which nuts are worth burying. You should, too. Start each day by identifying your top three priorities and focus on them first. Don’t get distracted by shiny objects. Stay focused on what matters most.
3. Check Your Territory
A squirrel always knows what’s happening in its environment. As a business leader, take time each morning to check key metrics and updates. Whether it’s reviewing sales data, monitoring your team’s progress, or keeping an eye on the competition; staying informed will help you make the best decisions.
4. Make Time for Strategic Thinking
Squirrels don’t survive on instinct alone; they are also planners. Dedicate time daily to think strategically about your business. Where do you want to be in six months? Are you moving in the right direction? Reflect, adjust, and keep your vision in sight.
5. Build Your Network (Branch Out)
Squirrels are social creatures and build connections across their territory. Do the same. Whether it’s attending a networking event, catching up with a colleague, or engaging on LinkedIn, nurture your relationships; they’ll be crucial for your growth.
6. Check Your Resources
A squirrel’s hidden stash isn’t useful if it’s forgotten. Regularly review your business’s resources; financial, physical, and human. Know what’s available and ensure everything is aligned to support your goals.
7. Stay Agile and Adaptable
In the business world, like in the treetops, conditions change quickly. Stay adaptable and open to change. Daily challenges aren’t setbacks; they’re opportunities to pivot, learn, and grow stronger. If you stay alert and react faster than your competitors, you’ll soon find yourself at the top of the tree.
8. Celebrate Small Wins (Crack Open a Nut)
Even the smallest win can fuel your momentum. Recognise your daily successes, no matter how minor they seem. Reward yourself and your team for hitting targets. It’ll keep morale high and energy flowing.
9. Refuel and Recharge
Squirrels are active but know when to pause and rest. Business success requires energy and focus, so take care of yourself. Prioritise sleep, healthy eating, and mental breaks to ensure you’re performing at your best.
10. Plan for Tomorrow
Before wrapping up your day, take a moment to prepare for tomorrow. Review your progress, set priorities for the next day, and ensure you’re ready to hit the ground running. Just like a well prepared squirrel, planning ahead is key to long term success. Those nuts you buried in autumn sure will come in handy during the winter!
By adopting these daily habits, you’ll stay ahead of the pack. Resourceful, resilient, and ready to thrive in any environment. Remember, being a Purple Squirrel isn’t just about business acumen; it’s about balancing agility, strategy, and a touch of mischief to keep things exciting.
Ready to level up your game? Contact Purple Squirrel for coaching and mentoring that will help you climb even higher.

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